Privacy Policy

Last updated: September 2026

Elite AC North West LTD (“we”, “us”, “our”) is the data controller for the personal data we process. We are a UK-registered company (company number 13996423) providing air-conditioning services.

We are committed to protecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).

This Privacy Policy explains how we collect, use, and protect your information when you visit https://eliteacnorthwest.com (the “Website”) or contact us.

Contact details: Elite AC North West LTD 67 Springfield Park, Haydock, St. Helens, England, WA11 0XP Email: richie@eliteacnorthwest.com

We do not have a Data Protection Officer, but privacy queries can be sent to the email address above.

Information we collect

We collect personal data only where necessary.

You may provide personal data when you contact us using the enquiry form on our Website, requesting information about our air-conditioning services. This may include your name, email address, phone number, and the content of your message.

We do not currently offer user accounts, a comments system, or an email newsletter. Enquiries submitted through our website form are sent to us by email. A copy is also retained in the website database for up to 180 days as a safeguard against email delivery failure, after which it is deleted automatically.

If we introduce any of the above in future, this policy will be updated to reflect what is actually collected and how it’s used.

Legal basis for processing

We process personal data under one or more of the following legal bases:

Legitimate interests – to respond to enquiries you have voluntarily made
Contract – where processing is needed to provide a quote or service you’ve requested
Legal obligation – where required by law
Consent – where you have accepted analytics cookies. You can withdraw this at any time using the cookie preferences button on the Website.

How we use your data

We may use the information you provide via our contact form to:

Respond to your enquiry
Provide quotes or information about our air-conditioning services

We do not use your information for any other purpose, and we do not sell personal data.

We do not sell, rent, or share your personal data with third parties for marketing purposes.

We may use third-party service providers, such as our website hosting provider or email provider, purely to operate this Website and deliver enquiries to us. These providers only process data on our instructions and are required to keep it secure.

Where you consent to analytics cookies, usage data is processed by Google Ireland Limited, which may transfer data to servers outside the UK, including the United States. Google acts as our data processor and relies on the UK Extension to the EU-US Data Privacy Framework and Standard Contractual Clauses as safeguards for these transfers.

Cookies

We use cookies to make the Website work properly and, with your consent, to understand how visitors use it.

We use Google Analytics 4 to collect anonymous statistics about Website usage, such as which pages are visited and how visitors found us. These cookies are set only if you accept them through our cookie banner. If you decline, or take no action, no analytics cookies are set and no data is sent to Google.

We do not use marketing or advertising cookies.

You can withdraw your consent at any time using the cookie preferences button in the bottom left corner of any page.

For more information, see our Cookie Policy.

Your rights

Under UK GDPR, you have the right to:

Access your personal data
Correct inaccurate data
Request deletion
Restrict processing
Object to processing
Request data portability
Withdraw consent where consent is used

To exercise your rights, contact: richie@eliteacnorthwest.com

You also have the right to complain to the Information Commissioner’s Office (ICO): https://ico.org.uk

Data retention

We keep personal data only as long as necessary for the purposes described, or as required by law.

Enquiries received by email are retained for as long as needed to respond to and resolve them. A copy stored in the website database is automatically deleted after 180 days.

Google Analytics data is retained for 14 months from the point of collection, after which it is automatically deleted.

Security

We take reasonable steps to protect personal data, but no internet transmission can be guaranteed to be completely secure.

Changes to this policy

We may update this policy from time to time, such as new website features or services.

The latest version will always be shown on this page. Continued use of the Website means you accept the updated policy.